A Creative Strategist looking to understand the humans needs and help brands to build emocional connections with them.

Originally from Brasil, for the past two years I’ve made Lima, Peru, my home. Here I am working in the advertising industry with a focus on digital media.

Hyper Island Alumni, I always try to bring some of the of learn by doing and forward-thinking philosophy to my work.

Interested in advertising, technology, strategy and consumer behaviors.

 

About this WEB

This website is a personal project to showcase my work and explain to the industry better my last experiences and my work.

Olá!

 
 

I am Camila and I am originally from São Paulo, Brasil, where I used to work as an account manager for companies as Ogilvy and DM9/DDB. In 2013 I decided to give a next step on my carrear and moved to Manchester, UK, where I joined Hyper Island and obtained my Master degree in Digital media Management.

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For the past two years I’ve made Lima, Peru, my home. Here I am working as a creative strategist and rethinking the way advertising works. My area of interest is business strategy and brand positioning with an imaginative and more executional approach.

My passion for traveling made me a seeker of new adventures and my interesting for technology made me always look for real connections. Having said that, I can say that with my work I wish to always bring real emotional connections between consumers and brands.

 

I believe in Collaborative work, Agile Process, Users not Consumers and Collaborative work

My process of work is a mixed role between marketing investigation, strategy, creativity and facilitation. What I believe gives me freedom to experiment and learn new ways to work depending of the brief, team or resources I have.

WORK EXPERIENCE

WUNDERMAN | PHANTASIA
Planner Digital  

PUBLICIS RED LION 
Planner Assistent

DM9 | DDB
Account Manager Assistant


OGILVY BRASIL
Account Manager Intern


ARENAS ESPM
Account Manager Intern
Planner Intern

EDUCATION

DIGITAL MEDIA MANAGEMENT (MA)
2013
Master of Arts
Hyper Island, United Kingdom


SOCIAL COMUNICATIONS
2009-2012
Bachelor of Communications and Marketing, 
Major in Integrated Communications
Escola Superior de Propaganda e Marketing, Brazil


ECONOMICS WITH ARTS AND CULTURE
2008
Exchange Program, 
Università Commerciale Luigi Bocconi, Italy


ECONOMICS
2006-2008
Fundação Getulio Vargas, Brazil

Wants to know more? Go here for more details about my previous experience.

Traveling and exploring new cultures was always my passion, and that helped to shape me a lot as an adaptable and open mind person. To know more about the places I have been, check my personal Google Map.